Microsoft Advertising has introduced a new tool known as Insights Navigator, which aims to provide users with quick and easy access to critical data insights and performance reports. With this tool, advertisers can analyze metrics such as click-through rates and...
In a recent development, Microsoft Ads has expanded its Copilot trial to a larger group of advertisers. This move comes as the company continues to gather data, test the tool, optimize its performance, and work towards a general release of Copilot. The expansion of...
Google has rolled out a new tool called Meridian, an open-source Marketing Mix Model (MMM) designed to assist advertisers in analyzing campaign performance while also prioritizing user privacy. With Google’s upcoming plan to eliminate third-party cookies later...
Google Ads has recently made changes to its country-level location exclusion policy, limiting advertisers to excluding a maximum of 120 entities. This new restriction aims to streamline location targeting workflows, with advertisers receiving a warning notification if...
The article discusses Microsoft’s introduction of a new feature called Feed Labels, aimed at simplifying cross-border advertising for retailers. This tool is set to launch in mid-March and is expected to be fully rolled out by the end of the month. Feed Labels...
The article highlights a widespread outage currently affecting Facebook, Instagram, and Threads, with users globally experiencing difficulty accessing the platforms. Users are encountering error messages, being automatically logged out of their accounts, and unable to...
