Google Ads has recently made changes to its country-level location exclusion policy, limiting advertisers to excluding a maximum of 120 entities. This new restriction aims to streamline location targeting workflows, with advertisers receiving a warning notification if...
The article discusses Microsoft’s introduction of a new feature called Feed Labels, aimed at simplifying cross-border advertising for retailers. This tool is set to launch in mid-March and is expected to be fully rolled out by the end of the month. Feed Labels...
The article highlights a widespread outage currently affecting Facebook, Instagram, and Threads, with users globally experiencing difficulty accessing the platforms. Users are encountering error messages, being automatically logged out of their accounts, and unable to...
Google is currently testing a new PPC ad format, but important details such as the official name, functionality, impact on auction dynamics, and effect on metrics have not been released yet. The lack of transparency regarding this new ad format has led to criticism...
The article discusses Google’s decision to withhold channel-specific key performance indicators (KPIs) for Performance Max (PMax) campaigns. Google confirmed that they intentionally do not offer channel-level reporting for PMax campaigns because it could...
Google is making significant changes to give advertisers more control over ad placement within the Search Partner Network. Starting March 4, advertisers using Performance Max will now have access to impression-level placement reporting of Search Partner Network sites....
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