In 2023, Google launched nine confirmed algorithmic updates and introduced a new AI search engine, the Search Generative Experience. This was a decrease from the 10 confirmed updates in 2021 and 2022 unless a new update was rolled out prior to the end of the year. The timeline of confirmed Google search algorithm updates for the year was documented to provide visualization of the updates over the course of the year.
One of the notable features of 2023 was the presence of four core updates in March, August, October, and November. The volatility of each update, according to data providers, differed with some updates showing more muted effects while others had a significant impact.
Google also renamed the Product reviews update to the reviews update, broadening the scope to encompass various types of review-related content. This led to three reviews updates in February, April, and November.
One of the most impactful updates of the year was the September 2023 helpful content update, which created significant volatility and conversation within the SEO industry niche. While this update was significant, impacting businesses and clients, its impact was more pronounced within the SEO industry niche.
In addition to these updates, Google made several other algorithm changes, updates, tweaks, and topics throughout the year. These included adjustments in the local ranking algorithm, updates to the language matching system, the release of a topic authority system, and more updates related to user intent and expectations.
Overall, 2023 was a year marked by significant algorithmic updates from Google, as well as the introduction of new search features and adjustments to existing systems. The impact of these updates varied, with some causing more widespread disruption than others. Additionally, Google’s release of new features and systems added complexity to the search engine landscape, and SEO professionals and businesses had to adapt to these changes throughout the year.
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