Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers.
It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts.
This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized.
What is unassigned traffic?
Unassigned traffic refers to web traffic that isn’t categorized under any of the traffic sources or mediums provided by Google Analytics 4…