The article discusses Google’s Search Advocate, John Mueller’s response to a Reddit user seeking advice on increasing localized traffic to a European Union (EU) domain hosted in the United States. The user expressed concern about the site’s server location potentially impacting its visibility in international search results.
Mueller’s suggestions for increasing localized traffic from the EU include the use of hreflang tags to direct users from various European countries to the EU subdomain, downplaying the importance of server location, using canonical tags to prevent content duplication, leveraging Google Shopping feeds to support local currency, and focusing on the homepage and high-level pages.
Mueller emphasizes the significance of hreflang tags in making the site more accessible and relevant to the European audience. He also dispels the common belief that server location significantly impacts performance, offering more flexibility in server hosting decisions. Additionally, he advises using canonical tags to prevent content duplication and leveraging Google Shopping feeds for better e-commerce performance. Lastly, Mueller recommends focusing on the homepage and high-level pages for the best results, rather than a comprehensive site-wide overhaul.
The insights provided by Mueller are valuable for marketing and SEO professionals looking to expand their reach within the EU market. By implementing Mueller’s strategies, businesses can enhance their website’s visibility and relevance in European search results, driving targeted traffic and potentially boosting conversions. These tactics align with the latest SEO best practices and offer practical solutions for multinational digital marketing.
In conclusion, Mueller’s advice provides a comprehensive guide for increasing localized traffic to a European domain hosted in the US, offering practical and effective strategies for businesses seeking to expand their reach within the EU market.
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