How to make PPC work for small and medium-sized businesses

How to make PPC work for small and medium-sized businesses

This article discusses the differences between enterprises and small to medium-sized businesses (SMBs) when it comes to developing and optimizing pay-per-click (PPC) campaigns. The major differences identified include budget, volume, and emphasis on return on...
Microsoft rolls out new AI tool that generates instant banner ads

Microsoft rolls out new AI tool that generates instant banner ads

Microsoft has announced the launch of a new AI-powered solution called Retail Media Creative Studio, which can automatically generate banner ads in a matter of seconds. This solution is set to be available in preview within the Microsoft retail media platform later...
Microsoft Ads is changing hotel and property ad management

Microsoft Ads is changing hotel and property ad management

Microsoft Advertising is making changes to simplify the setup and management of Hotel Price ads and Property Promotion ads. As of February 6, the platform will no longer support the creation of subaccounts and bid management in the Hotel Center, and lodging solutions...
Amazon Ads launches AI image generation

Amazon Ads launches AI image generation

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad...
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