Advertising

Why the Rise of AI Requires a New Kind of Transparency

PHOTO: John Robert Marasigan Artificial intelligence (AI) is making advertising more effective, but it’s also making it more opaque. With each new layer of automation, human beings are moved one step further from the most crucial marketing decisions of any digital campaign. After all, if AI makes its own decisions about which audiences to target, how can marketing professionals be confident that...

Read More

How to Drive Leads From Facebook Video

Too busy to read? Just click the play button below to listen to this post. Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate...

Read More