Microsoft Advertising testing new interface similar to Google Ads

by | Mar 15, 2024 | Advertising, Digital Marketing, Microsoft, Paid social, PPC

Microsoft Advertising is currently piloting a new user interface for a select group of users. While the platform has not provided a specific timeline for when the new UI will be available to a wider audience, a representative mentioned that more updates can be expected in the upcoming weeks.

The new navigation layout on Microsoft Advertising resembles that of Google Ads, featuring two vertical menus on the left side of the screen. This setup allows for a more streamlined and efficient way to navigate the platform, with a secondary menu popping up when hovering over the main menu. The design aims to enhance user-friendliness and ease of use, similar to popular websites.

One notable update in the new interface is the integration of Copilot, Microsoft’s AI chat assistant. A dedicated icon in the top horizontal menu leads users to a chat window on the right side of the screen, making it easier to interact with Copilot. Furthermore, Copilot is seamlessly integrated into the search bar functionality, triggering the chat window when users engage with it.

By aligning its new UI with Google Ads’ interface, Microsoft Advertising seeks to reduce friction for users and improve overall usability. This strategic move aims to make it easier for marketers to transition between the two platforms seamlessly.

In a statement to Search Engine Land, a Microsoft spokesperson expressed enthusiasm about the new UI pilot, stating, “We’ve begun testing a new UI for some users. We look forward to sharing more exciting updates to our Microsoft Advertising Platform in the coming weeks – stay tuned!”

Overall, Microsoft Advertising’s initiative to revamp its user interface demonstrates a commitment to enhancing the user experience and aligning with industry standards. With more updates on the horizon, users can anticipate further improvements and a more streamlined advertising platform in the near future.

Read Full Article



Pin It on Pinterest