Microsoft Ads expands Copilot to more advertisers

by | Mar 11, 2024 | Advertising, Bing, Digital Marketing, Microsoft, Paid social, PPC

In a recent development, Microsoft Ads has expanded its Copilot trial to a larger group of advertisers. This move comes as the company continues to gather data, test the tool, optimize its performance, and work towards a general release of Copilot. The expansion of the program was initially brought to light by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who noticed the tool within Bing Ads and shared a screenshot on Twitter.

Copilot is a tool specifically designed for advertisers and agencies, harnessing AI technology to provide recommendations for assets such as product images, headlines, and descriptions. Users can describe the content they need, and Copilot generates suggestions based on the description, streamlining the asset creation process. This not only saves time for users but also offers inspiration for higher-quality materials for advertising campaigns. Additionally, integrating generative AI tools directly into the Microsoft Advertising Platform makes the process more efficient compared to using standalone tools.

Microsoft has expressed enthusiasm about the potential of generative AI in the advertising space. Kya Sainsbury-Carter, VP Global Partner & Retail Media at Microsoft Advertising, highlighted the significance of Copilot, Compare & Decide Ads, and new Chat Ads partners in advancing generative AI within the Microsoft Advertising Platform. Sainsbury-Carter emphasized that generative AI presents a large opportunity for advertisers, publishers, and consumers alike, creating new value and driving innovation in the industry.

For those interested in delving deeper into the latest updates on Microsoft Copilot, there is an option to explore an article that provides more detailed information on the tool’s features and capabilities. Overall, the expansion of the Copilot trial to more advertisers indicates Microsoft’s commitment to enhancing its advertising offerings through AI technology and streamlining the asset creation process for its users.

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