In the article, the author discusses the importance of opt-in emails in maintaining a clean and respectful email marketing strategy. Opt-in emails are crucial to ensure that subscribers remember giving permission to receive content, ultimately preventing annoyance and...
The article discusses the importance of not overlooking the email header in email marketing. It distinguishes between technical and design-based headers, highlighting the technical header’s role in combating scams and phishing attempts and its importance in...
Email banners are a crucial element of email marketing campaigns, as they are the first thing recipients see and can immediately set the tone for the message. In a recent experience with Adidas, the author received an email offering a 30% discount on their next...
Cancellation emails are a crucial tool in maintaining customer relationships, even after a subscriber has decided to cancel their subscription. These emails have the potential to turn a churned subscriber into a retained customer, or at the very least, leave a...
The article begins with the author reflecting on their luck in securing two exciting marketing roles and admitting to their role in capturing the interest of hiring managers in order to stand out from other applicants. The main topic of the article is the challenge of...
