Five steps to take before third-party cookie deprecation

Five steps to take before third-party cookie deprecation

LinkedIn has recently released a comprehensive guide aimed at providing marketers with actionable steps and strategies to enhance campaign performance in light of the impending deprecation of third-party cookies. The guide emphasizes the importance of adapting to...
Google investigating Local Services Ads bug

Google investigating Local Services Ads bug

Google is currently investigating a bug in its Local Services Ads (LSA) that is causing businesses to appear in search results for their competitors’ names. This issue arose shortly after Google introduced branded LSAs, known as Direct Business Search ads, which allow...
Instagram pilots background editing tool and in-stream ordering

Instagram pilots background editing tool and in-stream ordering

Instagram has introduced two new features for brands and content creators. These features are Backdrop, an AI background editing tool for Stories, and Get Orders, a feature that allows in-stream ordering for feed posts and Stories. Backdrop is an innovative new tool...
Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 bug causes data gaps in reports

The Google Analytics 4 platform is reportedly experiencing a bug that is causing missing data in both the User Acquisition and Traffic Acquisition reports. Users have noted that data prior to September 6 is no longer available, even though it had been accessible for...
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