The article discusses the increasing integration of AI, automation, and machine learning in PPC ad platforms, focusing particularly on Meta platforms. Meta has rebranded its automated ad products under the Advantage and Advantage+ suite, encouraging advertisers to...
The recent publication of a new guide by TikTok, in partnership with Hubspot, offers valuable insights and best practices for lead generation on the platform. This 25-page document covers various aspects such as lead generation forms, hooks, messaging, and calls to...
Google has recently released the Performance Max developer guide, a dedicated resource aimed at helping developers access the necessary information to build PMax integrations more easily. This guide consolidates all essential information into one convenient location,...
Reddit has introduced a new ad format called “free-form ads,” which mirror the appearance and style of user-shared posts on the platform. These ads allow advertisers to engage with users in a similar way to regular posts, aiming to boost engagement levels....
Microsoft Advertising is currently piloting a new user interface for a select group of users. While the platform has not provided a specific timeline for when the new UI will be available to a wider audience, a representative mentioned that more updates can be...
In a recent development, Amazon has issued an apology to advertisers for a flaw in its automated advertising system that resulted in charging them for promoting products that were not available for sale. Sellers, like Rob Robinson, came forward with concerns after...
