TikTok publishes lead generation best practice guide
The recent publication of a new guide by TikTok, in partnership with Hubspot, offers valuable insights and best practices for lead generation on the platform. This 25-page document covers various aspects such as lead generation forms, hooks, messaging, and calls to...
Google publishes Performance Max developer guide
Google has recently released the Performance Max developer guide, a dedicated resource aimed at helping developers access the necessary information to build PMax integrations more easily. This guide consolidates all essential information into one convenient location,...
Reddit launches new ad format that closely resembles user posts
Reddit has introduced a new ad format called “free-form ads,” which mirror the appearance and style of user-shared posts on the platform. These ads allow advertisers to engage with users in a similar way to regular posts, aiming to boost engagement levels....
Microsoft Advertising testing new interface similar to Google Ads
Microsoft Advertising is currently piloting a new user interface for a select group of users. While the platform has not provided a specific timeline for when the new UI will be available to a wider audience, a representative mentioned that more updates can be...