The article discusses Google’s decision to turn off Google Business Profile websites in March 2024. After this date, customers attempting to visit these websites will be automatically redirected to the Business Profile until June 10, 2024. Beyond this date, visitors will encounter a “page not found” error. Therefore, businesses must create a new website using alternative tools and update their Business Profile with the new site address before the deadline to ensure a smooth transition for customers.
Google has suggested several platforms for building a new website, including Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress. It is essential for businesses to make the transition to these alternative tools to maintain their online presence.
Furthermore, the article addresses issues related to advertising campaigns linked to Google Business Profile websites. Businesses must ensure that the website link is updated before March 1, 2024, to keep their ads running. If this is not possible, they have the option to pause their campaigns.
For businesses that have set up custom domains to direct traffic to their Google Business Profile websites, visitors will be redirected to the Business Profile until June 10, 2024. To manage this transition, businesses must log in to their hosting company account and select the “Redirect” option to reroute their third-party domain to a different website before the specified date.
The article also includes statements from a Google spokesperson, who clarifies that websites made with Google Business Profiles are basic websites powered by the information on the Business Profile. Domains ending with business.site and negocio.site will be removed from the website field on Business Profiles in March, and businesses are advised to update their profiles to point to a new website. The spokesperson reassures that Business Profiles not using websites made with Google Business Profiles will not be affected by these changes.
In conclusion, the article emphasizes the importance for businesses to take the necessary steps to create new websites using alternative tools and update their Google Business Profiles with the new site address before the deadline. It also highlights Google’s recommendations and provides a link to Google’s announcement for more information.
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