Microsoft Ads unveils faster and easier access to performance data

by | Mar 13, 2024 | Digital Marketing, Microsoft, Paid social, PPC

Microsoft Advertising has introduced a new tool known as Insights Navigator, which aims to provide users with quick and easy access to critical data insights and performance reports. With this tool, advertisers can analyze metrics such as click-through rates and conversions to make informed decisions about optimization, ad placements, messaging, and targeting strategies. The ability to swiftly assess campaign performance enables brands to make rapid adjustments to their brand strategies, enabling them to adapt quickly to market trends and changes in consumer behavior for better campaign outcomes.

Insights Navigator offers users access to two key datasets: Category Insights and Query Insights. Category Insights provides a retrospective view of marketplace dynamics within the Microsoft Advertising Network, showcasing online behavior trends. On the other hand, Query Insights delves into the top queries actively searched by consumers across the network. Additionally, the tool allows users to generate data reports that are delivered straight to their inbox within minutes.

Currently, Insights Navigator is an internal tool exclusively accessible to Microsoft Advertising representatives. Eligible users are encouraged to reach out to their Microsoft Advertising account team for more information on utilizing the tool. Microsoft has expressed their vision for the future of Insights Navigator, mentioning the development of “smart narratives” that will extend the capabilities of the tool by providing context and insights generated by AI. These smart narratives will offer advertisers enhanced understanding and actionable insights to further elevate their campaign outcomes with Microsoft Advertising.

To learn more details about Microsoft’s Insights Navigator tool and their future plans for it, readers are encouraged to read the full announcement provided by Microsoft. For more updates on Search Engine Land and other related news articles, readers can add Search Engine Land to their Google News feed. The article concludes with information about the author, Nicola Agius, Paid Media Editor of Search Engine Land, covering paid media and retail media topics with over 15 years of industry experience.

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