Five steps to take before third-party cookie deprecation

Five steps to take before third-party cookie deprecation

LinkedIn has recently released a comprehensive guide aimed at providing marketers with actionable steps and strategies to enhance campaign performance in light of the impending deprecation of third-party cookies. The guide emphasizes the importance of adapting to...
Bing Deep Search is rolling out to more users

Bing Deep Search is rolling out to more users

Microsoft’s Deep Search, an optional generative AI feature intended to assist users in searching for intricate questions lacking simple answers, appears to have been introduced to a larger group of users today. Users have reported seeing the “Deep...
4 advanced GPT-4 capabilities to level up your PPC efforts

4 advanced GPT-4 capabilities to level up your PPC efforts

The article discusses the language capabilities of generative AI, specifically GPT-4, in managing various PPC tasks like keywords, ad text, and audience development. The potential uses of GPT-4 are highlighted, but there are also challenges such as prioritizing domain...
LinkedIn to sunset lookalike audiences

LinkedIn to sunset lookalike audiences

LinkedIn has announced that it will be discontinuing lookalike audiences on February 29th. This change will impact advertisers who will no longer be able to create new lookalike audiences or edit existing ones. Lookalike audiences allowed ads to reach new individuals...
Microsoft rolls out new AI tool that generates instant banner ads

Microsoft rolls out new AI tool that generates instant banner ads

Microsoft has announced the launch of a new AI-powered solution called Retail Media Creative Studio, which can automatically generate banner ads in a matter of seconds. This solution is set to be available in preview within the Microsoft retail media platform later...
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