Microsoft’s Bing Chat has rebranded to Copilot, aligning itself with other Microsoft AI products. The AI-powered chat service has handled over 1 billion prompts and queries since its launch. While Bing Chat was initially marketed as “your AI-powered copilot for the web,” it will now be referred to as CoPilot and will continue to offer a combined Search and chat experience. For individuals who prefer a standalone chat experience, Copilot will have its own ChatGPT-style website.
Despite the initial hype surrounding Bing Chat’s launch, it failed to capture market share from competitors such as Google, allowing the latter to dictate the rules, direction, and costs of web search. Microsoft has stated that the rebrand is aimed at unifying the Copilot experience and making it more accessible to users. The rebranded Bing Chat Enterprise, now known as Copilot Pro, will offer the same chat functionality with enhanced commercial data protection for Microsoft 365 subscribers.
Although the rebrand aims to streamline the user experience, some may find it confusing, as the chatbot “companion” is used across multiple apps, including Microsoft 365, Edge, Windows, and more, with some being free and others requiring a subscription. The rebrand comes as part of Microsoft’s efforts to simplify the user experience and make Copilot more accessible to everyone.
Ultimately, the rebrand represents a shift in Microsoft’s strategy to better align its AI products. By unifying the brand and enhancing commercial data protection for subscribers, Microsoft aims to make Copilot a more competitive player in the AI chat space. Users can access the new Copilot experience at copilot.microsoft.com.
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