Is a 301 or 302 redirect best for SEO?

In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO. Is that still the case in 2018?  Let’s look at what we know. Using 301 redirects The short answer to the...

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The nitty-gritty paid search account health check: Part 2

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff — the remaining analyses standing between you and a perfectly manicured paid search account. Keywords and negatives Keywords are essentially the building block of your search campaigns, so needless to say, there’s...

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