Google Analytics 4 bug causes data gaps in reports

by | Feb 19, 2024 | Digital Marketing, Google, google analytics, Paid social, PPC

The Google Analytics 4 platform is reportedly experiencing a bug that is causing missing data in both the User Acquisition and Traffic Acquisition reports. Users have noted that data prior to September 6 is no longer available, even though it had been accessible for at least two years prior. This issue was brought to light when a screenshot was shared in the Google Analytics Help Center, showing the missing data. Further confirmation of the issue was provided when 15 others reported experiencing the same problem.

For those affected by this issue, it has been assured that the bug has been submitted to Google in the Issue Tracker. It is important to note that the missing data is not lost, and users can still generate reports on traffic using a different dimension, such as source/medium, in Exploration reports or Standard reports. This reassurance should provide some relief to users who rely on this data for their digital marketing efforts.

Despite the concerns raised by users, Google has not yet responded to requests for comment from Search Engine Land regarding this issue. This lack of communication from Google has left users seeking more information and resolution to the problem.

For a more in-depth understanding of the issue, users are encouraged to read the full thread on the Google Analytics Help Center for additional information.

In conclusion, the bug affecting the data in the User Acquisition and Traffic Acquisition reports in Google Analytics 4 is causing concern and frustration for users. Despite the submission of the bug to Google, the lack of response from the company has left many seeking answers and a resolution to the problem. The missing data is not permanently lost, and users can still access reports using different dimensions. However, the lack of communication and clarity from Google is raising further questions and frustrations among users who rely on this data for their day-to-day operations.

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