Google Analytics 4 properties can now be integrated with AdSense

by | Dec 19, 2023 | Digital Marketing, Google, Google Ads, google analytics, Paid social, PPC

The recent announcement by Google allows for the integration of Google AdSense accounts with Google Analytics 4 (GA4) properties. With this integration, AdSense data can now be viewed in GA4 reports and explorations, providing a more comprehensive analysis for advertisers.

The main benefit of this integration is the ability for advertisers to combine AdSense data with GA4 metrics such as traffic sources and user behavior. This enables advertisers to gain more detailed insights, identify patterns, and optimize ad revenue more effectively.

For those interested in getting started with this integration, the process is relatively straightforward. If using GA4 subproperties or roll-up properties, links can be established between these properties and AdSense accounts independently from the source properties. The steps to link a GA4 property to an AdSense account are as follows:
1. Sign in to your AdSense account.
2. Click “Account”, select “Access and authorization”, then go to “Google Analytics integration.”
3. This should open the “Manage your Google Analytics links” page. Here you can view your Analytics links, create new links, or delete existing links.
4. Click “+New Link.”
5. Select the property that you want to link from the list.
6. Click “Create link.”

It is important to note that the Google Account AdSense login used for this process must have both “Administrator” access to the AdSense account and “Edit” permission on the GA4 property in order to establish links.

Once the GA4 property is linked to AdSense, it may take up to 24 hours for the GA4 account to start showing data.

For more detailed information, it is recommended to refer to Google’s official announcement.

The article also provides information about the author, Nicola Agius, who is the Paid Media Editor of Search Engine Land and has extensive experience in journalism and digital media.

Overall, the integration of Google AdSense accounts with Google Analytics 4 properties presents a valuable opportunity for advertisers to enhance their data analysis and optimize ad revenue through more detailed insights and comprehensive reporting.

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