Microsoft is introducing enhanced conversions in all markets across America and Europe in the upcoming weeks. This latest update includes new ad-targeting capabilities to help brands better reach high-value consumers. These enhancements have the potential to...
Microsoft’s Deep Search, an optional generative AI feature intended to assist users in searching for intricate questions lacking simple answers, appears to have been introduced to a larger group of users today. Users have reported seeing the “Deep...
The article discusses the language capabilities of generative AI, specifically GPT-4, in managing various PPC tasks like keywords, ad text, and audience development. The potential uses of GPT-4 are highlighted, but there are also challenges such as prioritizing domain...
LinkedIn has announced that it will be discontinuing lookalike audiences on February 29th. This change will impact advertisers who will no longer be able to create new lookalike audiences or edit existing ones. Lookalike audiences allowed ads to reach new individuals...
Microsoft has announced the launch of a new AI-powered solution called Retail Media Creative Studio, which can automatically generate banner ads in a matter of seconds. This solution is set to be available in preview within the Microsoft retail media platform later...
Microsoft Advertising is making changes to simplify the setup and management of Hotel Price ads and Property Promotion ads. As of February 6, the platform will no longer support the creation of subaccounts and bid management in the Hotel Center, and lodging solutions...
