Google Ads lays off hundreds of staff amid support crisis

by | Jan 17, 2024 | Digital Marketing, Google, Google Ads, Paid social, PPC

Google has announced that it will be laying off around 1,000 employees from its advertising sales team. This news comes after advertisers reported difficulty reaching their Google Ads representatives and resolving issues with their accounts. The reduction in staff is expected to further complicate problem resolution for marketers.

Ginny Marvin, Google Ads Liaison Officer, recently confirmed that support is not being phased out, but changes are being made. Google has not provided details on what changes can be expected, but Marvin mentioned that there is ongoing work to improve the support experience. Google has yet to implement these improvements, but it is clear that changes are on the horizon.

In response to the staff layoffs, a Google spokesperson stated that the company goes through a rigorous process every year to structure its team and provide the best service to its Ads customers. The spokesperson added that impacted employees will have the opportunity to apply for open roles within Google.

The role reductions are concerning for advertisers, who are already feeling the effects of decreased support. Google has not provided further information on how these layoffs will affect the overall support experience for advertisers, but it is clear that changes are underway.

The decrease in the advertising sales team comes as advertisers have reported that Google Ads support has reached an all-time low. This situation is expected to worsen with the staff layoffs, creating more challenges for marketers using the platform.

The impact of these layoffs on Google Ads support remains to be seen. While Google has acknowledged the changes, it has not provided a clear roadmap for how the support experience will be improved. Advertisers will need to stay informed on these developments and look for alternative solutions to address any challenges they may encounter with their Google Ads accounts.

In summary, Google’s decision to lay off a significant number of employees from its advertising sales team has raised concerns among advertisers. The reduced support staff could further complicate problem resolution for marketers using Google Ads. It remains to be seen how Google will address these challenges and improve the support experience for its advertisers.

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