Google Analytics 4 (GA4) has introduced a default Google Ads report, which is now accessible within the performance reporting section of your account. In order to access this report, users need to link their GA4 profile with their Google Ads account. This new feature simplifies data access within GA4, allowing users to easily identify what is working well and what areas need improvement. This, in turn, makes it easier to optimize campaigns more effectively.
The report was first discovered by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on Twitter. To locate the report, users can go to the Advertising section, navigate to “Performance”, and click on “Google Ads”.
Google has confirmed the new report to Search Engine Land, stating that it is part of the Advertising workspace update. Users who currently run ads campaigns or monetize their properties with ads are advised to link their ads accounts to continue receiving actionable insights. If no account is linked, users will see a prompt to link to an ads or publisher account.
For a more in-depth look at the GA4 Advertising workspace update, users can refer to Search Engine Land’s report on the matter. The introduction of this default Google Ads report in GA4 streamlines the process of analyzing campaign performance and making data-driven decisions for optimization. It provides users with valuable insights to enhance the effectiveness of their advertising efforts.
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