Google conversational experience rolls out to all UK/US advertisers

by | Jan 23, 2024 | Digital Marketing, Google, Google Ads, Paid social, PPC

Google has recently launched its new conversational experience feature for all advertisers in the U.S. and U.K., with plans to expand availability globally in the near future. The feature, which is currently only accessible in English, aims to streamline the process of building search campaigns, providing advertisers with more time to focus on other essential tasks.

The conversational experience is a chat-based feature within Google Ads that leverages Google’s AI to simplify campaign creation and optimization. It helps in generating text and assets more efficiently by combining the advertiser’s knowledge with AI capabilities.

To begin using the conversational experience, advertisers can follow simple steps within their Google Ads account to access the feature during campaign creation. Once activated, the conversational experience can assist in creating new ad headlines and descriptions, suggesting relevant keywords, and recommending images and sitelinks based on the advertiser’s website.

Despite the assistance provided by the conversational experience, advertisers retain full control over the elements included in their campaigns and can make adjustments to the generated content using the chat function. Additionally, all images created with generative AI, including those from the conversational experience, are embedded with open-standard metadata and invisibly watermarked with SynthID for transparency and copyright protection.

According to a Google spokesperson, the conversational experience is particularly beneficial for small businesses as it aids in scaling creative content and building high-performing campaigns, while larger agencies can use it to quickly deploy and test campaign concepts before broader implementation.

For further details on how to utilize the conversational experience and maximize its benefits, advertisers can refer to Google’s comprehensive guide on the feature.

Overall, Google’s conversational experience offers a promising solution for advertisers seeking to streamline campaign creation and optimization, potentially leading to improved campaign outcomes and greater efficiency in the advertising process.

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