Google investigating confusing ad text error affecting ad campaigns

by | Feb 6, 2024 | Digital Marketing, Google, Google Ads, Paid social, PPC

The article discusses how Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. Users affected by these issues may experience error messages, high latency, or other unexpected behaviors when accessing the platform. However, Google Ads is actively working on a solution as a top priority.

One error message highlighted in the article is the confusing text error message shared by Google Ads and SEO specialist Adriaan Dekker. The article also mentions that Google is experiencing a backlog of self-service appeals concerning the Confusing Ad Text and other content quality labels error messages. Staff are actively working on resolving these issues as a priority, but an exact time and date for resolution has not been specified.

For advertisers affected by this error, Google recommends specific steps until the issue is resolved on their end. One workaround mentioned is for advertisers to upload new assets or edit existing assets to replace those that are currently labeled as confusing. For example, an advertiser could edit a text asset labeled as “Buy this now” to “Buy this today,” and the new asset will not be labeled as confusing.

As for a resolution timeline, Google has stated that it will provide more information shortly but has not specified an exact time and date. The article advises readers to read Google’s full announcement for more information.

In conclusion, the article assures advertisers that if their campaigns are affected by these issues, the problem is on Google Ads’ end, and the platform is actively working on a solution as a top priority. The challenges currently being experienced by users on the platform are a result of these errors, and Google is working to provide a resolution in the near future.

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