Meta is updating the capabilities of Reels to help improve the performance of ad creatives.
The tech giant has announced a string of new features designed to boost engagement and optimize campaign performance, including:
- Collection ads
- Multi-destination Reels carousel ads
- Swipe left functionality
Why we care. Meta’s new functionalities for Facebook and Instagram Reels ads can help simplify the campaign creation process, saving time and potentially resulting in a higher-quality, more engaging ad. The new tools have also been designed to…