In this article, it is reported that Meta is launching new lead generation tools on Facebook and Instagram to assist businesses in obtaining better leads. The article highlights that this initiative includes five lead generation ad tools, as well as AI features and CRM partnerships. The article emphasizes the significance of quality leads, as they have the potential to save businesses time and resources by increasing the likelihood of turning interest into actual sales. It stresses the importance of leveraging these tools to optimize lead generation, which can result in more efficient campaigns and a higher return on investment for marketers.
The first tool discussed is the Click to WhatsApp Lead Gen, which extends the lead objective to Facebook and Instagram ads that allow users to start a WhatsApp chat, helping marketers nurture quality leads through messaging. The article mentions that select advertisers will have the option to add a Q&A flow in Ads Manager. Additionally, the Instant form ad format feature is described, which enables users to explore and connect with multiple businesses simultaneously, providing added convenience for users and more opportunities for small businesses to be discovered by interested customers.
Another feature that is highlighted in the article is the ability for businesses to call leads on Facebook, allowing them to provide assurance and display their business information, including their logo and name. The article also discusses the Advantage+ for Lead Gen tool, which involves testing full campaign automation for lead generation campaigns using Meta Advantage, allowing advertisers to apply AI to multiple campaign aspects simultaneously to increase performance while saving time and money.
The article then mentions the integration of HubSpot as a new CRM integration partner, offering a straightforward click-through setup, and the streamlining of CRM integration with Zapier. A statement from Meta is included, discussing the benefits of integrating a CRM with the Conversions API and using the conversion leads performance goal to optimize for lead quality, resulting in improved campaign performance and reaching leads more likely to convert.
Finally, the article recommends a 9-step guide on how to use Meta Ads for lead generation for more information. Overall, the article highlights the new tools and features being introduced by Meta on Facebook and Instagram to improve lead generation for businesses.
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