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Coming to terms with fake reviews

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with discounts or free products or services. These deceptive practices — termed “opinion spam” or “sock puppetry”...

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2-step methodology for dealing with PPC performance downturns

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving ultimatums to “fix performance or else,” and worst-case scenario, someone else being brought in to...

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How AI Will Usher in a New Age of Personalized Commerce

Artificial Intelligence ringing in a new age of personalized marketing and commerce. PHOTO: Unsplash We are entering a new era of commerce fueled by younger consumers, mobile devices and high demand for more personalized shopping experiences. Millennials are now the largest generation in the U.S. workforce, and their income and buying power are rising. This generation, along with the next tide of digital natives, is putting pressure...

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What to Do About Premium Plugin Licenses When Unboarding a Client

The support team at WPMU DEV recently received a question from a developer wondering how to properly unboard a client from their service. For simple web development jobs, this probably isn’t too big of a deal. You hand over all content and images, provide them with full access to WordPress, train them on it, and then wish them luck. Larger websites that include advanced features, on the other hand, aren’t so...

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35+ Crowd-Fund Campaigns for Designers This Black Friday

If huge discounts at the mall aren’t enough to drag you away from the turkey leftovers, then we’ve got the perfect solution for you: We’ve put together the 35+ best crowd-funding projects that are live right now, so you can spend your hard-earned green with the least effort possible. Crowd-funding sites are packed with tempting offers, from must-have gadgets, to community projects you’ll be proud to back. Take a look at...

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We Must Measure Customer Time

Customers value their time: why doesn't your business? PHOTO: Sabri Tuzcu on unsplash The vast majority of organizations I have worked with over the years have no concept of customer time. It is simply not an issue from a management perspective. I recently observed an online environment that was exceptionally slow for customers. Its pages took an average of 20 seconds to load. But that wasn’t the...

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