Blog

How to Fight Ad Fraud in Digital Advertising

A watershed moment exists in the digital marketing sphere that could mold the future of the industry for years to come.Between ad fraud, clickbait journalism, and the proliferation of fake news, internet users are responding en masse to these deceitful advertising practices with ad-blockers.Maybe you think that ad fraud hasn’t affected you directly or, if it has, it’s only been a tiny fraction of your ad spend. But the issue...

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Why AI and Business Process Automation Share a Bright Future

PHOTO: Dorian Mongel Digital transformation is about doing things differently, not just doing them better than everyone else. And because I come from the world of business process management technology development, I have a few thoughts about how bringing artificial intelligence into business process management can help you achieve both sides of this coin. Many business process management (BPM) projects are aimed...

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What Is Link Reclamation & How to Regain Lost Link Value

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building.It seems like the concept of link reclamation is constantly in flux.More and more link builders are skewing toward technical SEO and our ideas on SEO continue to evolve.Still, for link builders starting out, link reclamation has always been a hard phase to navigate — partly because the “rules” for how a website should be built can...

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5 Signs Your Company Isn’t Ready for AI

PHOTO: Tyler B Every day seems to bring a new outrageous headline with promises of artificial intelligence's superpowers. The hype is very high right now, with headlines conveying the sense that disruption is imminent and everything will soon be overtaken by these technologies. The reality, however, is very different. Yes, artificial intelligence (AI) does have a lot of potential and it’s an...

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How to Deliver Personalized B2B Experiences With AI

PHOTO: Jakob Owens The modern B2B buyer has been increasingly conditioned to personalized buying experiences due to advances in the consumer world driven by companies such as Amazon, Uber and Google. This trend comes at a time when, according to Forrester Research’s report "A Brand New Day for B2B Commerce" (fee charged), 60 percent of B2B buyers state they prefer not to...

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